Facebook Beat Yahoo in the Field of Advertising

Facebook Beat Yahoo in the Field of Advertising Facebook has managed to surpass Yahoo in the advertising business. The social networking site has come up with 176.3 billion display ads to users in the U.S., throughout the first quarter of 2010.
This report from research firm comScore, quoted by Yahoo News. According to market research in the realm of Facebook internet advertising doubled compared to last year. If Facebook to gain market share in 2009 amounted to 7.5 percent in 2010 so this social networking is getting 16.2 percent marketshare.
In second position is filled Yahoo, which for several years has mastered this market, with 131.5 billion display ads throughout this quarter, or equal to approximately 12.1 percent market share. The next position is filled by Microsoft with 60.2 billion ad, or equivalent to 5.5 percent.
Display the appropriate ad market is including banner ads, sponsorships and others. Different from search advertising format that is currently dominated by Google.
According to comScore, U.S. Internet users receive approximately 1.1 billion display ads throughout the first quarter, up 15 percent more than last year, while total U.S. ad spending reached $ 2, 7 trillion.
However, despite running Facebook ads look more from other companies, Yahoo! Is estimated to generate more money is more significant because the price of ads on social networks tend to be lower.
Facebook has overtaken MySpace in the past few years to become the world's largest social network with more than 400 million users.
According to ComScore, MySpace is owned by News Corp., slipped from second to fourth place in the quarter, with ad only get 53.8 billion, equivalent to 4.9 percent market share, down from 11.6 percent last year.
AOL in the next position, with 32.1 billion or 2.9 percent advertising market share, followed by Google with 25.8 billion ad views, or 2.4 percent market share.
"After the recession in the advertising industry started seriously in late 2008 and continue to happen until the first three quarters of 2009, we have seen a strong resurgence in online advertising market," said comScore Senior Vice President Jeff Hackett.
According to the Interactive Advertising Bureau and PricewaterhouseCoopers, Internet advertising revenue in the U.S. reached $ 5, 9 billion in the first quarter this year, up 7.5 percent from the same period last year.
The IAB and PwC said that the highest revenue figure ever recorded for the first quarter, though lower than $ 6, 3 billion generated in the fourth quarter of last year